Right-brain data interpreter with a passion for uncovering insights to drive culturally-relevant social strategies

Hi, I’m Theodora.

I love turning complex data into insights that drive innovation and brand growth. I'm all about analyzing data with a creative and holistic approach for informed decision-making. By leveraging social listening, audience planning tools, and key performance metrics, I’ve learned how to seamlessly navigate across various platforms to guide one unified strategy.

But, what’s data without culture?

Data without context is just numbers. Staying up-to-date on what’s happening in culture, recognizing social trends, and understanding social conversation help make sure my insights and analysis relevant, actionable, and effective for brands at a local and global scale.